How to succeed in the new economy
The draft of the book
Chapter 2 – What’s YouTube? How can I use it?
There are two ways most people find information online. They either enter the URL directly or they put words or phrases in a search engine and look up relevant results. Google is by far the leader in this category, though Microsoft/Yahoo’s Bing is steadily gaining ground. In the race to provide …
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Chapter 6 – How much time will this take away from my selling efforts?
There is nothing a salesman likes less than having to take time away from selling. Sales calls, and therefore time, is of the utmost importance to any salesman trying to make a decent living. Like a phone call, email or networking group, social media tools/channels are just another way of …
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For Guys Like Me (the book)
I've always wanted to write a book, but I've never figured out a topic, had enough time or was able to get fully motivated. I'm 31 years old and I'm writing this book for my dad. It's a guide to relevant media, the changing world of marketing and my own observations from the blended analog/digital …
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Chapter 1 – What is social media and how can I use it?
Social media is not new. In fact, it’s really been around as long as the internet has, but until recently, the masses have been able to easily access it. Like traditional media (TV and radio), social media requires a platform, content, a content creator and a content consumer. What sets social …
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Chapter 8 – How do I listen to the voice of the customer?
Read more. Read beyond the paper in the morning and CNN.com that you check at work. Read consumer-interest blogs, read blogs from your competitors and set up searches for key phrases that people in your industry might use. That last one is a fantastic way to garner quality, untainted market …
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Chapter 5 – What is a customer forum? Should I have one on my site?
Customer forums are one of the best ways to take some work on your customer service department’s hands. While I certainly don’t recommend that you replace your customer service department with customer forums, having at least a link to a wiki or an actual forum can save both you and your …
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I’m writing this book for my dad and those like him. Questions?
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